The Challenge
Companies research potential locations long before they contact an economic development organization. A city can offer strong sites, workforce partners and responsive staff, yet be absent when a prospect searches for business relocation or expansion information. DCOS wanted Snyder’s digital presence to answer those questions and reach people already looking for their next location.
Our Approach
Within our continuing partnership, JumpStart developed a search content approach around the topics prospective businesses investigate: relocation, manufacturing, available land, workforce, and starting or expanding a business in Texas. Pillar pages and supporting articles connected related subjects and guided readers toward useful next steps. We paired content planning with performance reviews and recommendations for website improvements. As the data changed, we refined the topics and identified technical opportunities. The aim was to make Snyder’s information easier to find and easier to use.
The Result
Organic traffic to DCOS’s website increased 980% over a 12-month period. That growth gave more people a path to discover Snyder through search while paid campaigns reached additional audiences. The increased visibility gives DCOS more opportunities to start conversations with interested companies. Its business development team carries the work forward from there.
Why It Matters
For an EDC, search visibility matters when it helps a serious prospect find answers and connect with the people who can help. Snyder’s content program gave DCOS a more durable way to answer those questions alongside paid outreach.
Want business prospects to find your community more easily? Schedule a conversation with JumpStart EDC.
Schedule a ConversationSocial and Community Communication