The Challenge
Much of an EDC’s work takes time and happens out of public view. Residents may see a new storefront or event without knowing the partnerships and resources behind it. DCOS needed a consistent way to explain its work locally while speaking to business prospects and economic development peers beyond Snyder.
Our Approach
JumpStart helped DCOS give each channel a job. Facebook content focused on local projects, businesses, events and useful resources. The corporate LinkedIn page highlighted business attraction, workforce and partnerships. Executive Director Barbara Leatherwood’s LinkedIn presence added a personal perspective. An editorial plan gave the team a steady rhythm for those messages. Creative support extended to specific community efforts, including messaging for the Economic Improvement Initiative, bilingual materials for the Take Back Sparkle City cleanup, and plain-language explanations of what DCOS does. Each was another opportunity to invite participation and show the work behind community improvements.
The Result
DCOS built a social audience of roughly 2,800 followers and a consistent channel for sharing its work. For a city of about 11,200 people, that is a meaningful audience for updates, although follower count alone does not measure how many residents saw a message or supported an initiative. DCOS and its partners also brought together more than 100 volunteers for Take Back Sparkle City, collecting more than 82 tons of waste. JumpStart helped communicate and promote community efforts like this one.
Why It Matters
An EDC needs people to understand how its work connects to daily life. Regular, specific communication gives residents and businesses a way to follow the story and gives the organization a channel for invitations, updates and accountability.
Need a consistent voice for both community and business audiences? Schedule a conversation with JumpStart EDC.
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