The Challenge
A manufacturer choosing where to expand has a lot to weigh: operating costs, available land, workforce, logistics and the support it will receive after making contact. Snyder had a story to tell on each point. The Development Corporation of Snyder (DCOS) needed to reach decision makers outside the community and give interested companies a clear next step.
Our Approach
As part of our long-term partnership with DCOS, JumpStart helped build a campaign that connects Snyder’s practical advantages to the questions manufacturers ask during site selection. The work combined targeted Meta advertising, campaign messaging, video creative and follow-up paths. Prospecting introduced Snyder to new audiences; retargeting invited people who had already encountered DCOS to start a conversation. DCOS handled direct outreach with the companies that responded. Campaign messaging moved beyond a general invitation to “do business in Snyder.” It spoke to location, available land, workforce partnerships, costs and the hands-on support DCOS can provide. We reviewed response and refined the campaign as it developed.
The Result
The manufacturer campaign generated more than 60 leads in one quarter for DCOS to follow up with. Retargeting proved valuable: in one month, it accounted for 15 of 28 leads across three Meta video ad groups. Those responses are an early step in a longer business development process. DCOS continues the conversations that can turn a promising inquiry into a site visit or project.
Why It Matters
Business attraction marketing should help a prospect recognize a possible fit and make it easy to connect with the economic development team. This campaign gave DCOS a repeatable way to test that path while its staff moved individual opportunities forward.
Need more capacity for business attraction marketing? Schedule a conversation with JumpStart EDC.
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